Buy A Product, Help Save A Dog In Need! We Donate $1 For Every Product Sold To A Non-Profit Rescue!
Beware of "Puppy Dog Eyes"

Beware of "Puppy Dog Eyes"

According to a recent study by Juliane Kaminski at the University of Portsmouth, the arguably manipulative and unquestionably adorable "puppy dog eyes" is something that evolved in dogs over thousands of years of domestication.
Dogs use this facial muscle to raise their eyebrows to give them an angelic expression. Although there is no scientific indication that this voluntary movement by our four-legged friends is used for intentional manipulation, we are all putty in their paws when they do it.
In her most recent study, Kaminski along with some anatomists dissected 6 dog and 4 grey wolf cadavers to compare their facial muscles.

Source: Tim Smith via AP

When comparing the cadavers, Kaminski discovered that 5 of the 6 dogs had the muscle above the eye that creates the eyebrow lift, which is called the levator anguli oculi medialis (LOAM above). The only exception was a Siberian Husky, which is an ancient breed that is more closely related to wolves than most dog breeds.
In wolves, this muscle did not exist. Kamisnki theorizes that this muscle evolved because humans preferred dogs that made this expression.
You can learn more about Kaminski's study here.
Here are some of our favorite Neptune & Co. dogs that have perfected the puppy dog eyes!

 Follow @mascot_with_flare

June 21, 2019 by Justin Yonan
Neptune & Co. at the Oscars

Neptune & Co. at the Oscars

Last month we had the honor of attending a swag bag event in honor of the Academy Awards. We met a bunch of celebrities, influencers and pupfluencers, and even Olympic athletes, many of whom have four-legged friends at home. 

Photo credit: Jonathan Chen

Popeye The Foodie Dog wearing Neptune & Co. dog bandana
Emily Rudd holding Neptune & Co. dog collar
Britt Baron petting French Bulldog at Neptune & Co. booth
Brock O'Hurn holding Neptune & Co. dog collar
Super Corgi Jojo at the Neptune & Co. booth
Stephen Glickman holding Neptune & Co. collars
Terrence Green and Carlito Olivero holding Neptune & Co. bandana and dog collar
Farrah Abraham petting French Bulldog
Omarosa at Neptune & Co. booth
Sushi The Dog at Neptune & Co. booth
Brianna McNeal petting French Bulldog
Teilor Grubbs holding Neptune & Co. collars
Neptune & Co. interview
Will Watson holding Neptune & Co. dog collar
Nicky Whelman hanging with French Bulldogs at Neptune & Co. booth
Ava Cantrell holding a Neptune & Co. dog collar
March 15, 2019 by Justin Yonan